CITYPLACE THE RESIDENT PASS
HOW IT WORKS
IMAGE SLOT 01 · images/01-hero.jpg Prompt: Golden-hour aerial cinematic photograph of a luxury mixed-use district in West Palm Beach — palm-lined plaza, elegant mid-rise residences, warm Mediterranean architecture, soft evening light, people strolling. Editorial, Apple-ad quality, 16:9.
A CITYPLACE JOURNEY · 01 OF 03

Meet Sarah.
She just got her keys.

Sarah has signed her lease at the CityPlace residences. Watch how one pass in her wallet turns living here into belonging here.

SCROLL
IMAGE SLOT 02 · images/02-movein.jpg Prompt: Cinematic photo, early-30s woman in linen shirt holding keys and a small moving box, stepping into a bright luxury residential lobby with palms and warm stone, West Palm Beach light, candid joy, shallow depth of field, editorial.
CHAPTER ONE

Move-in day.

Boxes down, keys in hand. In her move-in pack: "Download Related Life — your neighborhood, in your pocket."

SCENE 1 · FIRST OPEN

A welcome that already knows her name.

She signs in with the credentials from her move-in pack. No setup, no forms — just "Hello Sarah — welcome to CityPlace, your own private oasis."

SCENE 2 · THE REVEAL

Always a VIP, everywhere in the district.

"Your Resident Pass is your key to exclusive benefits across the district — residents only." One button. No application, no card in the mail.

SCENE 3 · ONE TAP

Into the wallet she already trusts.

The pass settles in beside her cards and boarding passes. CityPlace now has a permanent, quiet place in her day — no app open required.

9:41●●●
S
CityPlace Residences
Hello Sarah —
welcome home.
CityPlace is your own private oasis. Let us show you around.
Let's take a look →
9:42●●●
RESIDENTS ONLY
You're always a VIP
at CityPlace.
Your Resident Pass unlocks exclusive benefits throughout the district.
CITYPLACERESIDENT
Sarah Mitchell
THE RESIDENCES · TOWER I
BALANCE
$0.00
Add to Apple Wallet
Wallet
DEBIT ····4417
AIRLINE · BOARDING
COFFEE CARD
CITYPLACERESIDENT
Sarah Mitchell
THE RESIDENCES · TOWER I
BALANCE
$0.00
✓ Added to Apple Wallet
IMAGE SLOT 03 · images/03-walk.jpg Prompt: Cinematic photo, same early-30s woman in athleisure walking a palm-lined luxury shopping street in West Palm Beach, morning sun flare, storefronts with awnings, phone in hand, relaxed, editorial fashion-ad style.
CHAPTER TWO · SATURDAY, DAYS LATER

Out for a walk in the district.

RLRELATED LIFEnow
Residents only, today only. Get $10 to spend at Alo when you spend $50 or more. Your pass is ready.

The district taps her on the shoulder. Right place, right moment, residents only.

SCENE 5 · THE BALANCE APPEARS

$10, already on her pass.

No code to copy, no coupon to clip. Sarah opens her wallet and the balance is simply there — live on the pass she added last week.

RESIDENT PASS
CITYPLACERESIDENT
Sarah Mitchell
THE RESIDENCES · TOWER I
BALANCE
$0.00
TODAY AT ALO · MIN SPEND $50
$0
IMAGE SLOT 05 · images/05-alo.jpg Prompt: Cinematic interior photo, same woman browsing a bright premium athleisure boutique, warm wood and white shelving, holding a legging set, soft window light, candid smile, editorial retail campaign style.
CHAPTER THREE · AT ALO

She finds the perfect new gym outfit.

SCENE 7 · CHECKOUT

The total is $75.

Sarah presents her pass and the staff member scans it.

SCENE 7 · CHECKOUT

One scan. The price simply changes.

No voucher read aloud, no manager key. The register adjusts to $65 — the benefit just happens.

ALO
CITYPLACE · WEST PALM BEACH
High-waist legging$48.00
Seamless tank$27.00
Subtotal$75.00
CityPlace Resident reward−$10.00
TOTAL $75.00$65.00
CITYPLACERESIDENT
Sarah Mitchell
THE RESIDENCES · TOWER I
BALANCE
$10.00
IMAGE SLOT 07 · images/07-thanks.jpg Prompt: Cinematic photo, same woman stepping out of a boutique into golden-hour light with a shopping bag, smiling, palm shadows on warm stone, luxury district ambience, editorial, shallow depth of field.
CHAPTER FOUR · THE MOMENT THAT LANDS

"Thanks, Sarah — enjoy the rest of your Saturday."

The staff member thanks her by name. Sarah leaves with a smile — and CityPlace has earned a regular.

WHAT THIS JOURNEY PROVES

Residents you already know become active, measurable members of the district.

IDENTITY
Already known, now activated
A captive resident audience moves from a lease record to an engaged member with a pass in the wallet.
CHANNEL
A direct line to residents
Push to the pass and geofenced moments reach residents in the district at the moment it matters.
PROOF
Every visit measurable
Issuance, offers, redemptions and spend write back to Salesforce in real time — the campaign loop, closed.
NEXT JOURNEY · THE GOLD CARD →
JOURNEY 01 OF 03 · RESIDENT PASS — DRAFT v2 © 2026 LAVA · CONFIDENTIAL