Three audiences, three passes, one system. Meet Sarah, Priya and Carlos — and scroll through the district as they'll live it, with every step of the technology visible behind the story.
Today, most of the people in the district are invisible: visitors stay anonymous, office workers have no touchpoint, and residents are known but not activated. The Experience Pass changes that with a low-friction wallet pass for each audience — no app required, always on, feeding one Salesforce profile. Each journey below is a true-to-life story of how it works, told from the guest's side. Flip on How it works inside any journey to see the platform working underneath.
The residents you already know become active members of the district — welcomed by name, nudged at the right moment, and measurable at the register.
BEGIN THE JOURNEY →An employer-branded perk that makes the invisible office audience known — and turns weekday lunch and after-work hours into measurable district spend.
BEGIN THE JOURNEY →A seasonal, zero-download pass that turns the summer crowd into known members in under a minute — and brings them back before the season ends.
BEGIN THE JOURNEY →Every scene you just scrolled runs on the same platform: passes issued by LAVA, moments configured in the Moment Activation Center, redemptions validated in real time — and everything writing back to Salesforce, which stays your single source of truth. We plug into your stack; we do not replace it.
An honest note. Scenes tagged Phase 2 and 3 in the journeys — stored value, automatic POS adjustment, per-diem — are roadmap, not day one. Phase 1 delivers the same stories through offers and the LAVA Redeem app, with no merchant integration required. Moment creation is white-glove by the Lava team today; self-service tooling is on the roadmap.
The three journeys are also written up as a document, with every scene and the technology behind it.